Sherpaneer
Consulting Website
A polished Framer marketing site translating Figma into production: agentic revenue narrative, service pillars, diagnostics, and editorial hubs—backed by structured CMS so listings and long-form pages scale without rebuilding layouts by hand.
Overview
Sherpaneer needed a credible, conversion-focused marketing presence: a clear story for process, intelligence, and revenue; frameworks and assessments visitors can actually use; editorial content that builds trust; and a workflow to update copy and listings without waiting on engineers. Design lived in Figma; the shipped product was built and published in Framer, with structured CMS for repeatable content types.
Role & problem
Role: Design system alignment with the approved Figma, Framer implementation on the canvas, CMS modeling for the content the firm actually publishes, wiring records into templates, forms and submission flows, and QA across breakpoints.
- •Turn a refined layout into something maintainable in production—not a one-off export that breaks the moment marketing edits a headline.
- •Support scaling content—insights, leadership, glossary- and hub-style pages—without duplicating entire pages for every new entry.
- •Keep one source of truth for lists, bios, filters, and long-form modules so authors can iterate safely.
Approach: Figma → Framer
The site was executed inside Framer from signed-off Figma specs: breakpoints, typography, spacing, and section structure were matched on the canvas. Where the native toolset stopped short, custom embedded components followed the standard Framer workflow—no separate React app repository required for the marketing surface. Scroll behavior, interaction, and responsive reflow were tuned with Framer’s layout and breakpoint tools so the live experience tracked the designs.
Framer CMS
Collections mirror what the organization publishes: insights with slugs and detail templates, leadership and reference content where applicable, and reusable blocks tied to frames. Editors connect fields to components so new or updated records refresh listings, hero metadata, SEO-friendly paths, and body modules together—without copying layout work across pages.
- •List + detail URLs: Each insight gets a predictable route and the same template, so long-form stories stay consistent.
- •Hubs & indexes: Filtering and navigation wired to CMS data where the design calls for category hubs or expert FAQ-style listings.
- •Leadership & tools: Team bios and diagnostic entry points (assessments, quizzes) structured so marketing controls copy and links without touching structure.
Forms & integrations
Contact, quizzes, and maturity-style assessments were implemented in Framer to post to organization-approved endpoints (e.g. marketing automation or CRM), with validation and UX aligned to the brand. Lead capture stays dependable while designers keep framing and typography in one environment.
Challenges & tradeoffs
The main tension was balancing bespoke visuals with CMS constraints: which pieces become reusable components, which stay fixed on a template, and how much freedom authors get per article. Clear field naming and a small set of guarded templates limited layout drift while still supporting rich narratives and service-specific pages (for example ERP and financial integrity tracks with KPI and flow sections).
Outcomes
A single stack for design, build, and publish—fewer handoffs than Figma → separate codebase → CMS. After training, non-engineers can update listings and article-style content through Framer CMS. Multisection pages (heroes, grids, glossary and hub layouts) reuse cleanly across breakpoints, so the site stays coherent as the firm adds insights, tools, and service depth.
Technologies used
Design → build
Figma specifications · Framer canvas & breakpoints
Content
Framer CMS collections & templates
Conversion
In-Framer forms · external submission endpoints
Project gallery
Homepage, service depth, expert hub, assessments, and contact. Click any image to enlarge.